The merchant does not need to bear the responsibility.

Ele.me Friends Subsidy is a subsidy activity officially launched by Ele.me, aiming to attract users to place orders on the platform. In this subsidy activity, merchants do not need to bear the cost of the subsidy. The subsidy costs are borne by the Ele.me platform itself. Merchants only need to provide goods or services at normal prices without bearing additional subsidy responsibilities. Such a design can help merchants attract more orders, increase sales, reduce the economic pressure on merchants, and bring tangible benefits to merchants.