This will be a crucial factor in the long-term development and brand formation of property management companies. There is no doubt that property management belongs to the service industry. With the rapid development of the property management industry, competition among property management companies is increasingly intensifying. Problems such as non-standard operations of property management companies are frequently exposed by the media. This has caused an unprecedented crisis in the social evaluation of the property management industry, and the survival and development environment has been affected. It has a huge impact and there is an urgent need for property management companies to standardize their operations, fundamentally improve their competitiveness, and achieve healthy and rapid development. In the service practice of property management, I deeply feel that if property management companies want to achieve lasting and healthy development, they must strive to achieve the harmony and unity of internal natural beauty and external normative beauty. 1. Seize the key factor of people in the service and form natural beauty. There is no doubt that the main body of property management services is the specific employees representing the property company. Wearing company uniforms, they perform various service obligations. Their words and deeds affect the perception of owners or customers and determine the quality and success of property services. Everyone in the industry knows that employees in the property management industry mainly come from the high-end of knowledge-based and low-end of physical strength. The number of high-end employees is relatively small, mainly concentrated in the management and technical levels, and they have relatively little contact with owners or customers, but they determine the company's service concept and service process; the number of low-end employees is huge, mainly concentrated in cleaning, cleaning, Professional services such as security, greening maintenance, and repairs have been on the front line for a long time and have frequent contact with owners or customers, which directly reflects the service image of property management companies. If a property management company analyzes customer complaint information, it will be found that the complaints with the strongest reflection and the worst impact are often concentrated on the poor service attitude of front-line employees. "The indifference and indifference shown by employees to the owners' concerns, and the disrespect and lack of enthusiasm for the owners will leave wounds in the hearts of the owners or customers that are difficult to repair and make up for. The employee's service attitude mainly depends on the employee's basic moral cultivation, employee training status, and the company's cultural philosophy. The so-called "inner natural beauty" means to motivate, beautify and shape employees in terms of human resources management, so that beauty can be internalized into the spiritual quality of employees, revealed from the inside out, and reflected in service practices. First, accurately analyze and grasp the group characteristics and needs of front-line employees, and provide targeted incentives. Front-line service employees mainly come from the rural labor force and urban unemployed people. The main characteristics of this group are that they are in financial embarrassment, need self-esteem in terms of personality, and need to belong spiritually. This is an important basis for property management companies to make incentive system arrangements, but most property management companies have major flaws in this regard. Serious employment discrimination still exists within some property management companies, especially against migrant workers from other places. They blindly use a restrictive punishment system and frequently use "big sticks". They lack a positive incentive system and have many limitations in management performance. The second is to shape employees and let them learn to establish correct professional concepts. When employees first enter the company and during their working process, we continuously strengthen their professional awareness, actively provide employees with cross-type knowledge and skills training, and guide them to eliminate the concept of "coming to Beijing to work" and instead establish a long-term concept of career development; guide them They eliminate the simple understanding of "working to make money, make a fortune and leave", and establish the concept of learning to get rid of poverty, increase skills, and manage life; guide them to learn advanced ideas from developed areas, "even if they have to leave, they must take the civilization of big cities with them" concept; even if I return to my hometown, I will become a different farmer because of this experience; now that I am in this organization, I will learn something and gain something." The third is to put ourselves in the shoes of our employees and care about their lives. We spare no effort to help employees' children with daycare and schooling issues within our capabilities; we solve the problem of difficult accommodation conditions for security guards by adding indoor fans and taking baths; in hot weather, we provide daily necessities to front-line employees Watermelon or refreshing drink. Through specific actions bit by bit, employees can realize the concern of the organization, shorten the distance between employees and the company, feel that they are "organized" people who can rely on, and then consciously safeguard the interests of the organization. Through the above methods, although it will not To enable all employees to form a proactive service awareness, it can indeed effectively change employees' ideological concepts and professional attitudes, so that employees can form heartfelt incentives, and then produce conscious, proactive and heartfelt services, "taking the owner's affairs as their own" matter". This kind of service based on the quality of thought will definitely show the beauty of the soul, the beauty of language, the beauty of behavior, the beauty of harmony and the beauty of nature. 2. Improve the institutional factors in property services and form a standardized system. Needless to say, there are still various problems in the property management industry with a small number of unscrupulous companies encroaching on the interests of owners. However, it is undeniable that the property management industry is constantly being standardized. The standardization of property management enterprise services, the streamlining of operations and the branding of image are receiving increasing attention from the industry. Standardization is a service requirement, simplicity is a management requirement, and brand is a development requirement. For property management companies, especially emerging property management companies, if they want to achieve rapid development, the first task is to achieve standardized services and lay a solid foundation, that is, to provide the outside world with the external beauty of standardized operations and standardized management through system construction: First, Abide by laws and regulations, be honest and trustworthy, and operate in a standardized manner.

Property management is a low-profit industry. In addition, market competition continues to escalate. Some property management companies are rude and undertake projects regardless of cost. The direct consequence is to pass on costs by invading the legitimate rights and interests of owners or customers. In the end, it is inevitable that owners and property managers will Corporate disputes. In view of this, the state and local governments have promulgated many policy documents such as the "Property Management Regulations" and the "Property Service Charges Management Measures" to regulate the operation and operation of the property management industry. This is a long-term development strategy for far-sighted property management companies. The issue that must be paid attention to during development is the core level system of property management enterprises, and it is also the "constitution" that property management enterprises must implement to the letter. Property management companies must carry out detailed sorting and systematic study. They must not only learn and use the laws to protect their legitimate rights and interests, but also consciously abide by the law and standardize their operations. In particular, they must properly handle the relationship between immediate interests and long-term interests. The second is to improve corporate rules and regulations and accurately set up service processes. Anyone who has watched the TV series "The Housekeeper" has felt that the "big housekeeper" plays a very important role in a family. The projects contracted by property management companies mostly focus on comprehensive services including security, cleaning, maintenance, greening, equipment management, housekeeping, etc. They have a wide range of business, intensive labor force, and rich service content. They essentially serve as hundreds or thousands of The "housekeeper" of the family has a very important responsibility. To manage his own huge "stall" and serve the many owners or customers well, he must form a complete corporate rules and regulations, including the management of employees, the management of property, and the management of property. The management of equipment must be in accordance with rules and regulations. In the service, it must also be combined with reality to achieve precision, accuracy and full coverage. Precision means that the service process should be comprehensive, detailed and perfect, and should be the most detailed and operable; accuracy means that the service process design should be to the point, the division of labor should be clear and clear, and have strong practicality and pertinence; full coverage means that It means that the property records must be fully covered, the division of responsibilities must cover the service items, the staffing must be fully covered, and the connection between departments and positions must be "strictly seamless", so that there can be no omissions of property and property, let alone management leaks. Item, the situation where no one takes care of things. Only when the main body of service provision - employees, perfectly combine and harmoniously integrate conscious and proactive services from the heart with the normative constraints of the corporate system, can property management companies truly realize standardized operations and provide in-place services, and can property management companies and owners achieve mutual goals. Or customers' good cooperation based on integrity and quality will form a reputation and good reputation in the development, and fundamentally promote the brand building of property management enterprises. Perfection, excellence, and meticulousness will be the long-term pursuit and goal of property management companies.

2. "The Way of Property Management" Wang He, Machinery Industry Press