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Zhihu, a high-quality Q&A community on the Chinese Internet and an original content platform where creators gather, was officially launched in January 2011 to “allow people to better share knowledge, experience and insights, and find themselves "Answer" is the brand mission.

Zhihu has gathered the most creative people in the fields of Chinese Internet technology, business, film and television, fashion, and culture with its serious, professional, and friendly community atmosphere, unique product mechanism, and structured and accessible high-quality content. powerful crowd.

It has become a comprehensive, full-category, key-influential knowledge sharing community and original content platform for creators in many fields, and has established a community-driven content monetization business model.

Website Analysis

When you see a group of people looking at the sky, you will follow them to look; when you see a lot of money in a beggar’s bowl, you will follow them to put money; when you see a place If you are very clean, you will consciously pay attention to hygiene... This is the principle of social recognition, or it is called the herd mentality.

Zhihu’s senior users have created a good, high-quality Q&A atmosphere. Zhihu user Chen Bin once said, “There are scholars who talk and laugh, there are no idle people in communication, there is no confusion on Weibo, and there is no confusion.” "SNS Labor Shape" vividly depicts the community atmosphere of Zhihu.

The teacher who gave me the invitation code repeatedly told me that the questions and answers must be high-quality and active. This is where the herd effect of Zhihu can be seen.

Of course, social recognition is not omnipotent; once someone pours water from it, it will trigger a series of chain reactions, which is the broken window effect. Zhihu has long been aware of this threat, so on the one hand it continues to adopt a strict invitation system, and on the other hand it has taken many measures to suppress the broken window effect.

For example, it limits the types of questions, allowing users to report repeated low-quality questions and hide "unhelpful" answers. Of course, the threat of the broken window effect still exists; how to find a good balance between user quantity and quality is a difficult problem Zhihu will face in the next stage.