The supply reform of the tourism industry is a process in the field of tourism to adjust the total volume and structure of tourism supply in accordance with the concept of national supply-side reform to better meet national tourism needs. It includes several aspects: increasing the total tourism supply, improving the quality of tourism supply, adjusting the tourism supply structure, and supplementing the shortcomings of public tourism supply.

Increase the total tourism supply. The future growth of total tourism supply mainly depends on whether policy supply in several emerging fields can achieve breakthroughs. Including study tours, vacation tours, shopping tours, senior citizen tours, and self-driving and RV tours. As a way of quality education for young people in many countries around the world, study tours are of great significance for comprehensively cultivating young people, enriching their knowledge, and broadening their horizons. Relevant national departments have long recognized the value and significance of study tours. The task breakdown table of the 2013 "Several Opinions of the State Council on Promoting the Reform and Development of the Tourism Industry" requires the Ministry of Education to: use study tours and summer camps as patriotism and national conditions education for young people. as an important carrier and included in the daily education of primary and secondary schools. However, three years have passed and there has been no real progress. Whether vacation tourism can make a breakthrough depends on the reform of the vacation system, especially the full implementation of paid annual leave, and policy support for the management and development of related vacation resources. On October 9, 2015, the National Tourism Administration announced the first batch of national tourist resorts, which is an important promotion for this field. However, only 17 national tourist resorts have been identified so far, which is difficult to meet the requirements for vigorous development. In terms of shopping tourism, due to China's tax policy on luxury goods and the insufficient supply of tax exemption and tax rebate policies for tourist shopping, most shopping tourism needs are met through foreign markets. The key to the future lies in tourist shopping by the finance, taxation, and customs departments. Tax exemption and tax refund policy. Tourism for the elderly is largely subject to factors such as medical reimbursement and insurance in other places. The main obstacle to the self-driving and RV tourism market is the road and bridge toll policy. It can be observed that the congested highways during the Golden Week reflect the people's desire to reduce self-driving tolls, which depends on the relevant policies of the transportation department; RV Currently, the driver's license category and tolls for traveling are relatively unclear, and there are also difficulties in obtaining license plates and insurance, which need to be resolved by relevant departments. In addition, it is also necessary to reduce the operating costs of tourism enterprises through policies. Some policies that have been called for for many years but have not been implemented should first be implemented, such as lowering standards for hotel water and electricity rates and reducing travel credit card rates.

Improve the quality of tourism supply. It includes two levels: First, improve the domestic tourism market environment and improve the quality of tourism services. In recent years, in the domestic tourism market, the contradiction between tour guides and tourists in the group tourism market has been sharp, and conflicts have occurred from time to time; the individual travel market is also full of "cheating and abduction" phenomena, similar to "Qingdao's sky-high-priced prawns" and "Harbin's sky-high-priced fish" "Vicious incidents like this happen from time to time. This has led to a considerable number of tourists "voting with their feet" and turning to foreign markets. The occurrence of this situation shows that the quality of China's tourism product supply needs to be improved urgently. The second level is to improve the technological level of tourism product supply. This is reflected in the further improvement in the scale and depth of the application of the Internet and high technology within the tourism industry to deepen the tourism experience.

Adjust the tourism supply structure. Because tourism has the objective role of stimulating final consumption and promoting economic development, some local governments have placed excessive economic expectations on it. In order to cater to this expectation, tourism planners inappropriately favor the high-end market in tourism development and planning, and ignore the demands of middle- and low-end tourists. In quite a few areas across the country, there is a general preference for high-end tourism products, such as high-star hotels, hot spring products, high-end exhibition products, etc. This kind of planning and decision-making has led to an oversupply of high-end tourism products, while the huge number of middle- and low-end mass tourists lack satisfactory tourism products and facilities.

Supplement the shortcomings of public tourism supply. Tourism supply is divided into public tourism supply and private tourism supply. Private tourism supply is provided by enterprises according to market demand and is a private product; public tourism supply is mainly provided by governments at all levels and is a public product. . In the past, the concept of local government governance mainly focused on providing corresponding public services for the registered population and permanent population, such as urban public transportation, infrastructure, etc. When the reception intensity of tourist destinations is not high, the contradiction is not yet high. protrude. However, with the increase in tourist travel rates, the intensity of tourism reception in many areas of China continues to expand. The total number of tourists in many areas far exceeds the permanent population several times. Providing public facilities and products based on the number of permanent residents is obviously unable to meet the needs of tourism. need. This requires a fundamental change in government governance concepts and ways of thinking, to realize that a region and a city are not only a city for local residents, but also a city for foreign tourists. Foreign tourists enjoy corresponding rights to occupy resources and facilities. This requires cities to consider the needs of tourists as equally important as local residents when supplying various resources and facilities, such as infrastructure, transportation lines, etc.

○As people’s material possessions increase, the happiness of owning material products becomes lower and lower. It is foreseeable that future demand will rise to be dominated by non-material products such as culture and spirituality, but the current supply of corresponding industries is far from sufficient.

○Increasing the supply of industries such as tourism is actually a way for China’s economic supply side to make up for its shortcomings.

In the actual work of "reducing overcapacity" and "destocking" at this stage, the tourism industry can also play a role that is difficult to replace by other industries.

○The supply reform of the tourism industry includes several aspects: increasing the total volume of tourism supply, improving the quality of tourism supply, adjusting the tourism supply structure, and supplementing the shortcomings of public tourism supply