On May 25, Wanda Film Director, Vice President and Board Secretary Wang Huiwu stated at Wanda Film’s 2021 online performance briefing that Wanda Film plans to build 40-50 self-built theaters in 2022. The number has decreased compared with last year. We have developed 50-70 asset-light cinemas and increased our market share through a development strategy of both light and heavy. Unexpectedly, Wanda also has such a situation. The epidemic really killed people. Let’s discuss Wanda’s current situation. What is the key to the dilemma?

Wanda Film plans to develop 50 asset-light cinemas in 2022. Can it save Wanda from its current predicament?

1. Wanda Cinema’s Policy

In addition to new cinemas, Wanda will reduce the quantity and improve quality of non-Wanda Cinemas in addition to Wanda Plaza Cinemas, and strengthen its cooperation with the core of first- and second-tier cities. Cooperate with key developers in the region to focus on expanding the company's high-end brand Huanying Cinema; at the same time, the company will accelerate the implementation of light-asset projects, improve the overall anti-risk ability, continue to increase market share, thereby further enhancing industry influence.

2. Wanda in the context of the epidemic

Wanda’s biggest problem now is capital turnover. It has only a handful of real estate projects. Wanda is now in the running-in period of the two major groups. At the same time, it also shows that real estate is the foundation of Wanda, and it will not give up the real estate market easily. The so-called de-realization now only reduces the proportion of real estate in Wanda.

3. Wanda Enterprises in the Live Broadcasting Industry

In the past few years, when we talked about Wanda, it was really a god-like existence, but now Wanda Group’s popularity is gradually declining. Wang Sicong is not only Instead of flying and proving it to his father, it was just a piece of cake? After Wang Jianlin’s huge resources and connections failed at the end of 2017, Panda Live quickly embarked on a parabolic downward trajectory. It was successively exposed that the anchor’s salary was owed, the capital chain was broken, and capital was withdrawn. Waiting for news until the final bankruptcy, that is, the mall is now the home of Wanda's business.

Postscript: Wanda’s advantage is not just financial bait. The group’s strong offline resources may become a heavyweight bargaining chip for Wanda’s e-commerce partners to attract partners. According to data disclosed by Wang Jianlin, Wanda currently has hundreds of Wanda Plazas across the country, with more than 1.5 billion offline consumers; Wanda’s super passenger flow can still occupy a large part of the market.