China-Singapore Shanghai March 11th For China real estate enterprises, the bonus period of market increment obtained by relying solely on real estate development has passed. How to innovate the service mode and how to cross the border of real estate has become an important trend of industry transformation and development. China Europe International Business School Real Estate Service Forum: New real estate and new services were held in Shanghai on the 1th. The forum focused on real estate services and discussed how real estate enterprises can improve their service capabilities. "The formulation of policies is inseparable from the actual market environment, and the problems reflected by policies are actual market problems. It can be seen from some new changes in China's real estate policy that China's real estate market is indeed gradually entering a new stage. " Sheng Songcheng, professor of economics and finance at China Europe International Business School and counselor of Shanghai Municipal People's Government, said. As one of the pillar industries of China's economy, the real estate industry plays an important role in investment, consumption and economic output, and has made significant contributions to China's economic growth. Sheng Songcheng said that there are two main structural features of China real estate at present, namely, the intensification of housing price differentiation in the same city and the structural change of housing demand side. In Sheng Songcheng's view, the current real estate regulation and control policies, such as restricting purchases and loans, represented by first-tier cities, are still demand-side. In the case of market differentiation, China's real estate regulation and control needs to pay attention to the combination of supply and demand, long-term regulation and short-term regulation, and handle the relationship between the real estate market and economic development. Sun Yigong, chairman of Tongce Real Estate Consulting Co., Ltd. also said that the real estate industry, as an important part of China's economy, has a close relationship with the economic development stage of China. At present, the economic development situation in China is improving from quantity to quality, so the contradictions that the real estate industry needs to solve and the main ways of participating in the economy have also changed obviously. In the new era, the real estate industry is seeking the "second power" for development. Sun Yigong said that the adaptability of the simple and rude "cover+sell" model has become lower and lower, and most developers have begun to look to the upstream and downstream of the extension of the industrial chain and gradually think about which links can develop into the secondary driving force for the growth of industries and enterprises. "Development ability is the foundation, operational ability is the core, and financial ability is the driving engine for improving efficiency." Chen Dongbiao, the executive director and CEO of Xuhui Holding Group, also believes that the real estate market has entered a new stage of "increment+stock". How do developers explore the new mode of "holding+operation" and adapt to the new species of "technology+real estate"? He gave the "Xuhui answer". "In recent years, Xuhui has accelerated the digital transformation, built a real estate ecosystem, and provided customers with life-cycle service care, with remarkable results." According to Yang Kan, vice president of gemdale and chairman of Jindi East China Regional Real Estate Company, the scale and profit of the real estate industry no longer rely solely on the development of the main business, but also need businesses with solid content to bring value. In the new era of mobile Internet consumption, consumer demand should be more "people-oriented", among which community commerce will become the real king of value-added services. Community commerce can be combined with life service, home care for the aged, parent-child entertainment and other aspects to become a local life service platform of "comprehensive consumption+experience service". Sheng Songcheng emphasized that the change of market situation will inevitably lead to the transformation of the development direction of housing enterprises, and the incremental market environment with rapid growth in the past no longer exists. "We have three development suggestions for housing enterprises: adjusting development strategies and taking a diversified development path. With housing, assets, demand and industry consolidation as the starting point, strengthen services, attach importance to operation, make up for shortcomings and expand space; Starting from the familiar field, we will expand the business scope step by step and realize diversified management. Improve operational capabilities, strengthen resource integration, explore financial support, and strengthen related research. "