In recent years, we have found that a large number of women have the habit of wearing makeup in their daily lives. However, many men have also begun to wear light makeup in their daily lives. However, with the development of the cosmetics industry, men's cosmetics are likely to become an emerging blue ocean market in the future. Although judging from the current situation, the share of the male makeup market is not large, but judging from its growth rate, the male makeup market is very promising.
1. Brief description of cosmetics
When it comes to the word cosmetics, I believe it is not unfamiliar to most women. Cosmetics are a product that almost every girl uses in daily life. From the perspective of the cosmetics industry, cosmetics can be divided into four major categories, including beauty products, personal care products, other products for human use, and fragrance preparations. In recent years, the cosmetics retail industry in the entire country has been on the rise, with both import volume and value achieving double growth. Looking at the overall consumption level, we will find that the consumption of cosmetics is the largest in first-tier cities. But if we look at it from the perspective of growth rate, we will find that in fourth- or fifth-tier cities, its growth rate is the fastest. Most consumers of cosmetics are working women. 2. Men’s Cosmetics
As women use cosmetics more and more, more and more men in China begin to use cosmetics. According to Tmall’s Beauty Economy in 2019, the report found that the number of men’s cosmetics-specific items on the Tmall platform increased by as much as 56%. Most of these men purchased BB and CC creams. Some men have bought eyebrow pencils, but the number of people who buy eyebrow pencils only accounts for 1%. Although not many men buy eyebrow pencils, bb and cc creams, this data is growing very fast compared to 2017. This shows to a certain extent that the male cosmetics market has a good development prospect in the future. 3. Overview
Although the male cosmetics market is not very good now, it will have a good development prospect in the future.