Direct selling is a mode in which manufacturers sell products and provide services directly to consumers, that is, it saves the layers of dealers and agents in the traditional mode, and allows direct sellers to directly introduce products and services to customers face to face, so as to achieve the purpose of selling products and promoting brand concepts.

Direct selling is a legal sales model. As early as 25, the Regulations on the Administration of Direct Selling and the Regulations on the Prohibition of MLM were promulgated, which clarified the difference between direct selling and MLM, so that the public could make a reasonable distinction according to the law. In the following ten years, direct selling also developed in China with a legal business model.

according to article 3 of the regulations on direct selling management, direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, and the direct sellers directly sell products to the final consumers outside the fixed business premises. That is to say, the characteristic of direct selling is that salesmen sell products directly to consumers outside the fixed business premises. There is only a single salesman between enterprises and consumers, but there is no multi-level salesman.

Extended information:

Article 15 of the Regulations on the Administration of Direct Selling

Direct selling enterprises and their branches may not recruit the following persons as direct sellers:

(1) Persons under the age of 18;

(2) persons without or with limited capacity for civil conduct;

(3) full-time students;

(4) teachers, medical personnel, civil servants and servicemen;

(5) formal employees of direct selling enterprises;

(6) overseas personnel;

(7) Persons who are prohibited from taking part-time jobs according to laws and administrative regulations.

Baidu Encyclopedia-Regulations on Direct Selling Management